To address the issue of users finding the website's content overwhelming and seeking clear information on how their donations are allocated and the company's achievements, we conducted a comprehensive redesign of the DOW's site. This redesign improved the content hierarchy, removed unnecessary clutter, and prominently showcased the DOW's achievements.
To address the issue of users finding the website's content overwhelming and seeking clear information on how their donations are allocated and the company's achievements, we conducted a comprehensive redesign of the DOW's site. This redesign improved the content hierarchy, removed unnecessary clutter, and prominently showcased the DOW's achievements.
To address the issue of users finding the website's content overwhelming and seeking clear information on how their donations are allocated and the company's achievements, we conducted a comprehensive redesign of the DOW's site. This redesign improved the content hierarchy, removed unnecessary clutter, and prominently showcased the DOW's achievements.
The Problem
The Problem
The Problem
Users find the website's content overwhelming and seek clear information on how their donations are allocated and the company's achievements so far.
Users find the website's content overwhelming and seek clear information on how their donations are allocated and the company's achievements so far.
Users find the website's content overwhelming and seek clear information on how their donations are allocated and the company's achievements so far.
The Solution
The Solution
The Solution
To address this issue, a comprehensive redesign of the DOW's site was conducted. The redesign improved the content hierarchy, removed unnecessary and repetitive clutter, and prominently showcased the DOW's achievements.
To address this issue, a comprehensive redesign of the DOW's site was conducted. The redesign improved the content hierarchy, removed unnecessary and repetitive clutter, and prominently showcased the DOW's achievements.
To address this issue, a comprehensive redesign of the DOW's site was conducted. The redesign improved the content hierarchy, removed unnecessary and repetitive clutter, and prominently showcased the DOW's achievements.
Impact
Impact
Impact
The current design for user path 'Our Work and Impact' took 20 seconds to navigate. Our redesign made a significant impact by moving the CTA higher in the hierarchy, reducing the time by 18 seconds. User testing with 4 out of 5 users.
The current design for user path 'Our Work and Impact' took 20 seconds to navigate. Our redesign made a significant impact by moving the CTA higher in the hierarchy, reducing the time by 18 seconds. User testing with 4 out of 5 users.
The current design for user path 'Our Work and Impact' took 20 seconds to navigate. Our redesign made a significant impact by moving the CTA higher in the hierarchy, reducing the time by 18 seconds. User testing with 4 out of 5 users.
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